You Already Have the Relationship — How Timers Like Bryn Mawr Racing Co Are Helping Nonprofits Raise More

Customer Snapshot

  • Timing Service Areas: Delaware, Maryland, New Jersey, & Pennsylvania
  • Certified in: RaceDay Scoring, RaceJoy, CheckIn App, RunSignup
  • Lifetime Registrations: 400,000+

About Bryn Mawr Racing Co

Race timers spend a lot of time with event organizers. You know their goals, their stress points, and what makes their events successful. Ryan Walsh and Karl Woodeshick of Bryn Mawr Racing Co realized that relationship put them in a unique position — not just to time the race, but to help the organizers behind it raise more money.

Ryan and Karl are active in the Philadelphia-area race community, and over time he started connecting nonprofits and race organizers he works with to Chris Newcomer, the Peer-to-Peer Fundraising Lead for GiveSignup | RunSignup. The results have been consistent enough that it’s worth sharing how he does it.

The Process

It starts with a simple introduction. When Ryan and Karl are working with a race organizer or nonprofit and sees an opportunity — whether they’re new to peer-to-peer fundraising or just getting the most of out of it — he makes a warm intro to Chris.

Chris picks it up from there:

He does an intro to me and I send them info and examples and my booking link. Very often they set a time, and I help them turn on P2P or get a better handle on how they are using it.” Chris Newcomer

That’s it. Ryan and Karl make the connection; Chris handles the rest.

Organizations That Have Leveled Up Their Fundraising

Here are just a few of the Philly-area nonprofits Ryan and Karl have connected with Chris — each now running active peer-to-peer fundraising campaigns alongside their events:

Manna on Main Street Race to End Hunger

Manna on Main Street is a food pantry, soup kitchen, and emergency aid provider serving the North Penn region. Their annual Race to End Hunger is their biggest fundraiser of the year, and they now use P2P to extend that impact beyond race day — with fundraising incentives that motivate participants to bring in donations from their networks.

Bryn Mawr Racing Co client donation page

A Cure In Sight — Lookin’ For A Cure Philadelphia 5K

A Cure In Sight is raising funds to fight Ocular Melanoma, a rare eye cancer affecting roughly 3,000 Americans each year. Their 5K along Kelly Drive now gives every participant the tools to become a fundraiser — turning a race community into a research funding engine.

Philadelphia Police Foundation — Market Street Run for Blue

The Philadelphia Police Foundation supports the PPD with resources that go beyond the city budget. Their annual Market Street Run draws hundreds of participants, and P2P fundraising gives those runners a way to rally their friends, families, and colleagues around the cause before, during, and after race day.

Why Timers Are Perfectly Positioned for This

Race organizers trust their timers. You’re on the ground with them at events, you understand what they’re trying to accomplish, and you’re often one of the first calls they make when planning something new.

That trust is valuable — and it transfers. When Ryan and Karl recommend Chris, organizers take the meeting. And when nonprofits get a clearer path to peer-to-peer fundraising, their events raise more. That’s a win for the organization, and it deepens Ryan and Karl’s relationship with them in the process.

The Takeaway

If you’re timing races for nonprofits or organizations that run fundraising events, there’s a good chance some of them could be doing more with their peer-to-peer — or haven’t started yet.

All it takes is an introduction to Chris:

  • Spot the opportunity — Are they fundraising around the race? Could they be doing more?
  • Make the into — A quick message connecting them to Chris is all it takes
  • Let Chris do the rest — He’ll send examples, answer questions, and walk them through getting set up

Ready to connect an organization you work with? Schedule a call with our team today!

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