GiveTrends

Every year we analyze total donations raised from fundraising events across the country. We compare standard donation events with peer-to-peer fundraising events and analyze the difference in number of donors and overall money raised.

The Data Set is compiled from mining RunSignup’s registration and finisher data covering a five-year period to generate transparent statistics, identify trends in the industry, and provide recommendations. It is estimated that the data on RunSignup accounts for 40% of the US endurance market. The data in RunSignup’s 2023 RaceTrends includes more than 75,000 race events and 9.3 million registrations. GiveTrends narrows in on endurance events that have donations enabled.

Donations

High dollar donations bring in real money for your cause. In 2023 16.2% of donation dollars came from donations of more than $500 despite making up just 0.6% of total donations made.

On the other hand, your supporters are most likely to donate small amounts, 40.2% of donations coming in for less than $10.

Takeaways:

  • Set a wide range of donations levels to appeal to as many budgets as possible.
  • Don’t be afraid from listing a high donation level, you never know who will gift a $1,000 donation.

Fundraising and Donation Options

Peer to peer fundraising boosts donation dollars. On average, events with peer to peer fundraising raised 748% more than those with simple donations only.

Events with the donation checkbox enabled increased the amount raised to $3,735 compared to just $986 raised when there is not a donation prompt in checkout.

Takeaways:

  • Always enable the donation checkbox feature to maximize fundraising dollars.
  • Don’t overlook the small stuff. An extra CTA or donation touchpoint may be all you need to turn a website visitor into a supporter.

Peer-to-Peer Fundraising Results

Peer-to-peer fundraising events with a few super engaged fundraisers can see them raise an average of $9,840.65, while events that require everyone to be a fundraiser regardless of their engagement level can raise just $92.37 per fundraiser.

Takeaways:

  • Peer-to-peer fundraising is a powerful way to earn revenue through events. Support your fundraisers during the entire process with FAQ pages, fundraising tool belts, and resources for reaching out to their community.
  • Pick your race settings based on the priorities of the race and understand the tradeoffs of having many fundraisers versus a small number of valuable fundraisers.

Facebook Fundraising

In 2023 Meta announced they would no longer cover payment processing fees for donations and would be switching to Paypal for donation payment processing. Some customers continue to use the integration successfully, but we have seen reduced usage of the integration over the last two years.

Takeaways:

  • Although our data for FB fundraising is based on a small sample size, the ability to connect to a FB fundraiser helps fundraisers reach a wider audience and solicit more donations.
  • Use caution when activating the Facebook fundraising integration due to the payment processing changes made by Facebook.

2023 GiveTrends Quick Highlights


How Far We’ve Come…

Learn about the fundraising climate amidst the Covid-19 pandemic. This report dives into how donations and fundraising events were uniquely impacted by the 2020 pandemic.

GiveSignup Quarterly Reports

Every quarter GiveSignup reports the total donations collected on our platform and give a quick breakdown of the last 3 months.

GiveSignup Q3 2023 Update

This was a very interesting quarter. We saw continued growth in our business. We saw “normal” returning to the endurance community, although with some final adjustments. Specifically, some of the growth we saw in the first two quarters of the year were…

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GiveSignup Q2 2023 Update

Q2 2023 saw several very positive trends in our business: We share our high level numbers and thoughts on the market and technology advances on a quarterly and yearly basis – 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, and Q1 2023. RunSignup Quarterly Numbers We continue to see growth from…

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More Company News

GiveSignup 2024 Product Roadmap

At the end of the year, we publish multiple blogs that give a product recap, infrastructure recap, and 2024 Product RoadMap. Our GiveSignup 2023 Product Recap and 2024 Roadmap will focus on peer-to-peer fundraising. Since GiveSignup customers benefit from all of our…

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GiveSignup 2023 Product Recap

At the end of the year, we publish multiple blogs that give a product recap, infrastructure recap, and 2024 Product RoadMap. Our GiveSignup 2023 Product Recap and 2024 Roadmap will focus on peer-to-peer fundraising. Since GiveSignup customers benefit from all of our…

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Founder’s Corner – 2024 Company Strategy

Last year I wrote about our Product Led Company Strategy and how we operate the company on a “Product Led Growth” strategy based on our Guiding Principles. We discussed our basic revenue stream based on payments. And we discussed our Employee Owned model where our…

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GiveSignup Q3 2023 Update

This was a very interesting quarter. We saw continued growth in our business. We saw “normal” returning to the endurance community, although with some final adjustments. Specifically, some of the growth we saw in the first two quarters of the year were…

Read More

GiveSignup Q2 2023 Update

Q2 2023 saw several very positive trends in our business: We share our high level numbers and thoughts on the market and technology advances on a quarterly and yearly basis – 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, and Q1 2023. RunSignup Quarterly Numbers We continue to see growth from…

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Welcome, Adriana Medina & Vincent Loretta

We are excited to announce our newest team members Adriana Medina and Vincent Loretta. Adriana is joining as an intern on the account management team, and Vincent is joining as an intern on the software engineering team. To welcome Adriana and Vincent…

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Now Hiring: HR Administrator

GiveSignup is seeking an HR Administrator to join our team in Moorestown, NJ!  This is a great opportunity for a detail-oriented individual who is passionate about helping people.  What you’ll be doing In this role, you will be expected to manage payroll,…

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Welcome, Joshua Samontanez!

We are excited to announce our newest team member, Joshua Samontanez. Joshua is joining GiveSignup as a mobile/web developer on the RaceDay Team. To welcome Josha to our team and to give him the opportunity to tell his story, we spent time…

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Welcome, David Drew!

We are excited to announce our newest team member, David Drew. David is joining GiveSignup as a Technical Customer Service Representative. He will primarily be focused on providing support for timers using RaceDay Scoring as well as runner tracking. To welcome Drew…

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Welcome, Duy Nguyen & Matthew Brady

We are excited to announce our 2 newest team members, Duy Nguyen and Matthew Brady. Duy Nguyen and Matthew Brady are joining GiveSignup as part of the software engineering co-op. To welcome Duy and Matthew to our team and to give them…

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Company 2022 Year in Review

One of our Year End Wrap-up Blogs. Others include 2022 Availability Report, Company Strategy, TicketSignup 2022 Product Recap, RunSignup 2022 Product Recap, and TicketSignup Product Roadmap. Also, here is our 2023 Roadmap Webinar. RunSignup helped our customers process $400 Million for their events in 2022. We have continued our…

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FAQ: Introducing TicketSignup

We are excited to announce TicketSignup, an offering that provides event directors with an intuitive and free event ticketing option that works for simple, complex, and multi-day events. TicketSignup provides event directors with all the tools you need for a successful event,…

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