GiveTrends

Every year we analyze total donations raised from fundraising events across the country. We compare standard donation events with peer-to-peer fundraising events and analyze the difference in number of donors and overall money raised.

The Data Set is compiled from mining RunSignup’s registration and finisher data covering a five-year period to generate transparent statistics, identify trends in the industry, and provide recommendations. It is estimated that the data on RunSignup accounts for 40% of the US endurance market. The data in RunSignup’s 2023 RaceTrends includes more than 75,000 race events and 9.3 million registrations. GiveTrends narrows in on endurance events that have donations enabled.

Donations

High dollar donations bring in real money for your cause. In 2023 16.2% of donation dollars came from donations of more than $500 despite making up just 0.6% of total donations made.

On the other hand, your supporters are most likely to donate small amounts, 40.2% of donations coming in for less than $10.

Takeaways:

  • Set a wide range of donations levels to appeal to as many budgets as possible.
  • Don’t be afraid from listing a high donation level, you never know who will gift a $1,000 donation.

Fundraising and Donation Options

Peer to peer fundraising boosts donation dollars. On average, events with peer to peer fundraising raised 748% more than those with simple donations only.

Events with the donation checkbox enabled increased the amount raised to $3,735 compared to just $986 raised when there is not a donation prompt in checkout.

Takeaways:

  • Always enable the donation checkbox feature to maximize fundraising dollars.
  • Don’t overlook the small stuff. An extra CTA or donation touchpoint may be all you need to turn a website visitor into a supporter.

Peer-to-Peer Fundraising Results

Peer-to-peer fundraising events with a few super engaged fundraisers can see them raise an average of $9,840.65, while events that require everyone to be a fundraiser regardless of their engagement level can raise just $92.37 per fundraiser.

Takeaways:

  • Peer-to-peer fundraising is a powerful way to earn revenue through events. Support your fundraisers during the entire process with FAQ pages, fundraising tool belts, and resources for reaching out to their community.
  • Pick your race settings based on the priorities of the race and understand the tradeoffs of having many fundraisers versus a small number of valuable fundraisers.

Facebook Fundraising

In 2023 Meta announced they would no longer cover payment processing fees for donations and would be switching to Paypal for donation payment processing. Some customers continue to use the integration successfully, but we have seen reduced usage of the integration over the last two years.

Takeaways:

  • Although our data for FB fundraising is based on a small sample size, the ability to connect to a FB fundraiser helps fundraisers reach a wider audience and solicit more donations.
  • Use caution when activating the Facebook fundraising integration due to the payment processing changes made by Facebook.

2023 GiveTrends Quick Highlights


How Far We’ve Come…

Learn about the fundraising climate amidst the Covid-19 pandemic. This report dives into how donations and fundraising events were uniquely impacted by the 2020 pandemic.

GiveSignup Quarterly Reports

Every quarter GiveSignup reports the total donations collected on our platform and give a quick breakdown of the last 3 months.

GiveSignup Q3 2023 Update

This was a very interesting quarter. We saw continued growth in our business. We saw “normal” returning to the endurance community, although with some final adjustments. Specifically, some of the growth we saw in the first two quarters of the year were…

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GiveSignup Q2 2023 Update

Q2 2023 saw several very positive trends in our business: We share our high level numbers and thoughts on the market and technology advances on a quarterly and yearly basis – 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, and Q1 2023. RunSignup Quarterly Numbers We continue to see growth from…

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More Company News

2025 GiveSignup Product Roadmap

One of our Year End Wrap-up Blogs. Others include 2024 Year in Review, 2024 RunSignup Product Recap, 2024 GiveSignup Product Recap, 2024 TicketSignup Product Recap, 2024 Infrastructure Report, 2025 Company Strategy, 2025 RunSignup Roadmap, 2025 GiveSignup Roadmap, 2025 TicketSignup Roadmap. These will come out incrementally between the end of November and early…

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2024 GiveSignup Product Recap

One of our Year End Wrap-up Blogs. Others include 2024 Year in Review, 2024 RunSignup Product Recap, 2024 TicketSignup Product Recap, 2024 Infrastructure Report, 2025 Company Strategy, 2025 RunSignup Roadmap, 2025 GiveSignup Roadmap, 2025 TicketSignup Roadmap. These will come out incrementally between end of November and early 2025. Our GiveSignup 2024…

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2025 Company Strategy

One of our Year End Wrap-up Blogs. Others include 2024 Year in Review, 2024 RunSignup Product Recap, 2024 GiveSignup Product Recap, 2024 TicketSignup Product Recap, 2024 Infrastructure Report, 2025 Company Strategy, 2025 RunSignup Roadmap, 2025 GiveSignup Roadmap, 2025 TicketSignup Roadmap. These will come out incrementally between end of November and early…

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GiveSignup Q3 2024 Update

The Quick Summary: Our employee owned company shares our high level numbers and thoughts on the market and technology advances on a quarterly and yearly basis – 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023, Q1 and Q2 2024. RunSignup Q3 Numbers It was another solid quarter for our company, with all three of…

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Welcome, Nate Levas!

We are excited to announce our newest intern, Nate Levas. Nate isn’t actually entirely new – he previously worked with the marketing team in a sales research capacity. This time, he’s back to work with our development team on product updates. To…

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Welcome, Blaire Loman!

W e are excited to announce our newest team member, Blaire Loman. During her time here she will be working with the onboarding and retention team. To welcome Blaire to our team and to give her the opportunity to tell her story,…

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GiveSignup 2024 Product Roadmap

At the end of the year, we publish multiple blogs that give a product recap, infrastructure recap, and 2024 Product RoadMap. Our GiveSignup 2023 Product Recap and 2024 Roadmap will focus on peer-to-peer fundraising. Since GiveSignup customers benefit from all of our…

Read More

GiveSignup 2023 Product Recap

At the end of the year, we publish multiple blogs that give a product recap, infrastructure recap, and 2024 Product RoadMap. Our GiveSignup 2023 Product Recap and 2024 Roadmap will focus on peer-to-peer fundraising. Since GiveSignup customers benefit from all of our…

Read More

Founder’s Corner – 2024 Company Strategy

Last year I wrote about our Product Led Company Strategy and how we operate the company on a “Product Led Growth” strategy based on our Guiding Principles. We discussed our basic revenue stream based on payments. And we discussed our Employee Owned model where our…

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GiveSignup Q3 2023 Update

This was a very interesting quarter. We saw continued growth in our business. We saw “normal” returning to the endurance community, although with some final adjustments. Specifically, some of the growth we saw in the first two quarters of the year were…

Read More

GiveSignup Q2 2023 Update

Q2 2023 saw several very positive trends in our business: We share our high level numbers and thoughts on the market and technology advances on a quarterly and yearly basis – 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, and Q1 2023. RunSignup Quarterly Numbers We continue to see growth from…

Read More

Welcome, Adriana Medina & Vincent Loretta

We are excited to announce our newest team members Adriana Medina and Vincent Loretta. Adriana is joining as an intern on the account management team, and Vincent is joining as an intern on the software engineering team. To welcome Adriana and Vincent…

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