Transaction vs. Subscription Business Model

As we have started to make progress in expanding from our traditional solutions for endurance events into more general fundraising events, we are also expanding the way software vendors charge nonprofit customers from a subscription based pricing model to a transaction based pricing model.

For example, legacy vendors for the nonprofit space like Blackbaud, Classy, Network for Good and others set the standard for subscription based pricing that all of the other vendors have followed. The transaction model has snuck in as a welcome alternative from vendors like PayPal and Eventbrite who don’t even focus on nonprofit solutions because transaction pricing is so customer-centric and easy to adopt.

GiveSignup | RunSignup is bringing a new business formula to the nonprofit market – lots of purpose-built software to help nonprofits that is free, with our business model financed by transaction fees.

What is Transaction Pricing?

Free Software

Same side of the Table as our Nonprofit Customers

Technology First

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