The Quick Summary:
- Endurance continues last year’s upward trajectory with event participation up 2% year over year – so all boats are floating for the endurance community, though below last year’s 8% growth pace.
- Transaction volume is up 14% vs. our plan of about 9%, always a nice thing to be ahead of plan (mostly due to increased market share in endurance). This allows us to keep our prices low and to compensate our employee-owners well, with a tax free stock grant to all employees in June.
- Our RunSignup endurance events business is continuing to enjoy market share growth that was accelerated by a couple of % points with Enmotive closing down and continued migration from Race Roster. Registrations were up 14% from Q2 last year and the number of races that processed transactions is now over 12,000, up 10% (races over 500 were up 17%). We have reached 50%+ market share in the US based on our Market Analysis.
- Our GiveSignup P2P Event business is seeing consistent growth this year with Q2 donations up 12%.
- Our TicketSignup event business was flat from Q2 of 2024. This was due to our largest ticket customer delaying the opening of events until Q3 and Q4 that had been opened in Q2 last year. It also is due to a couple of one-time events that happened in 2024 and some churn in our customer base (that looks like we have a chance at winning back in 2026). We continue to have confidence that our ticket product is achieving significant differentiation especially in our patent pending Calendar-based Timed Entry ticketing and will provide sustainable growth over the next couple of decades. We expect TicketSignup to make up 9% of our total transaction volume in 2024 overall (up from 7% in 2024), with the fall being a big season for our customers.
- We announced our new RunSignup AI Chatbot which will enable customers using our Website V2 to reduce their customer support load. We also announced RunSignup AI for Vibe Coding – opening up the RunSignup platform for customers to use AI to meet their needs. We will continue to work hard to find ways for event customers to leverage AI to improve their events.
- We continue to invest heavily in leveraging AI internally, especially in development where we are seeing a 20%+ improvement in productivity.
- Our technology platform continues advancing with over 500 releases in Q2 with meaningful releases for Website V2, Email V2, Fundraising, RaceDay Scoring, and our patent pending Calendar-based Timed Entry Ticketing.
Our employee owned company shares our high level numbers and thoughts on the market and technology advances on a quarterly and yearly basis – 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024 and Q1 25.
Q2 Numbers
Another solid quarter overall, however, our largest ticket customer delayed opening of some of their venues which impacted Q@ ticket numbers (but we should see a nice increase in Q3).
The endurance market growth has slowed since last year when YOY participation rates grew by 8%, where it is closer to 2% this year. This chart shows races that were on RunSignup in both 2024 and 2025 so is a direct comparison:
RunSignup also continues to pick up market share with a growing number of races either moving to RunSignup from other older, legacy platforms that have not kept up their technology investments, as well as getting a large percentage of the new events that are being created. These are the totals for the number of endurance events that took place in Q2 that used our platform:
Here are more detailed numbers in terms of race churn (races over 500, but typically less than 1,000) that did not recur in 2025, as well as races lost to competitors. The no race churn is historically low at only 3.6% and the competitor churn is also incredibly low at 0.9%:
AI
Our Year of AI continues aggressively. As the numbers show, we are ahead of our plan, and have decided to invest that back into our employees with a stock grant, and into our customers by providing the FREE RunSignup AI Chatbot.
RunSignup AI Chatbot
The RunSignup AI Chatbot is a new free option to reduce customer support for races, ticket events, and membership organizations. The chatbot will provide automated answers to participants based on event website content and participant data.
Daniel Beasley has joined us on a full time basis after starting Queu.ai, which about a dozen of our customers have used over the past year.
“We immediately noticed emails nearly came to a halt—so much so that I was worried something was broken. But it turned out the AI agent was just doing its job, answering questions like a trained team member. In the end, we saw an 80% reduction in emails, participants were getting answers faster than we ever could, and we’re now saving 5–10 hours a week on support.” – David Hutnik, Coastal Race Productions
AI is the New User Interface of the Future for RunSignup
While this will take 1-2 years to fully evolve, advances in AI is making Chat (and other AI powered interaction models) the new way to talk with traditional transaction and database platforms like RunSignup. It is similar to previous waves of the Web and then Mobile – and potentially more impactful. Here is a diagram we have used to help people understand this shift:
It will eventually enable amazing new interactions like:
- Participants will find events and signup from ChatGPT and other LLM’s.
- Event Directors will ask natural language questions in ChatGPT to RunSignup like “Compare my under 30 year old age group participation rates over the past 5 years.”
While those will take 1-2 years to be realized, customers are now able to build their own front end web applications like leaderboards and secure dashboard pages like custom reports and charts with RunSignup AI for Vibe Coding.
In addition, our early embrace of OpenAPI, OAuth 2 and MCP built on our solid API and open technology platform is leading the event technology providers in the registration and ticket markets. We intend to be the leaders in enabling our customers to embrace the power of AI.
Summary
We just concluded our RunSignup University where we had the chance to educate customers on our new products and AI. What we heard was a great deal of trust and confidence in our mutually beneficial relationship with our customers. Our Employee-Owned Company continues to overachieve our financial and product advancement goals. This allows us to take a long term approach to investing in customers and employees to continue to build for the future and be a reliable source of the leading technology for events.