Customer Snapshot
- Years Running: 2
- Fundraisers : 70
- Amount Raised in 2025: $10,980
About the Asylum Pride House Welcome Walk
Hello! I’m Chris Newcomer, the Peer-to-Peer Fundraising Lead for RunSignup | GiveSignup. I’ve been working with our nonprofit customers for almost six years, helping them make the best use of our tools and build out their fundraising events. This year, I joined the board of the Asylum Pride House in Philadelphia, where I live, and I was excited to bring my fundraising experience to help grow their Welcome Walk. In this case study, I’ll share the different ways I used our tools to increase fundraising and engagement.
Asylum Pride House was founded in 2022 with the mission to provide housing and necessary initial resources to LGBTQ+ asylum seekers in Philadelphia PA. We work closely with local and national organizations to serve the LGBTQIA+ asylum seeking community.
Making the Event Fundraising Focused
GiveSignup has a ton of great information on how to use the product and Chris used his expertise to make sure fundraising for the Welcome Walk was at the forefront of the event. Chris highlighted key Website V2 components – including the donation goal thermometer, fundraiser leaderboard, and self-serve tools – to keep participants engaged.
Directly below the donation goal thermometer and fundraiser leaderboard, Chris made sure to include a video about the organization so potential participants and donors can learn more about the Asylum Pride House.
Chris took it a step further and encouraged engagement using the built in fundraising tools to make fundraiser pages look good without needing a lot of work. He updated the default message and added images to the default slideshow that is included on every fundraising page. He also helped gamify fundraising by creating specific fundraising badges for fundraisers once they’ve achieved different fundraising milestones.
Using Email V2 to Market the Event and Encourage Fundraisers
Since Chris was an admin for this event he was able to make use of the previous year’s data and create an email marketing campaign sending several emails encouraging past participants to register again. By using the recipient lists Chris was able to exclude those who had already registered and include any incomplete registrations.
Chris also created an email campaign specifically for fundraisers that he sent out twice a month, then weekly as the event got closer. Using our built-in email analytics, Chris noticed every time a fundraising email was sent out more donations were made.
Analytics after a fundraising email was sent on 10/6/25
Examples of emails sent:
Thank you for signing up to fundraise, here is where you can edit and share your page!
This messaging you can send after people start signing up to fundraise. Using placeholders you can give them the links to share their page and also edit their fundraiser.
Hello %FIRST_NAME%,
Thanks so much for signing up for %RACE_NAME%! Participants have already been sharing their pages with friends and family which is the quickest way to help us reach our goal. You can see and share your fundraiser page here: %FUNDRAISER_LINK%
Questions about fundraising? Check out our FAQ Page or reach out to us directly.
Thanks!
Thank you for signing up to fundraise, here are some resources or collateral you can share about our organization!
This messaging can be sent throughout the lifetime of the campaign when you have blogs, videos, podcasts, and articles that your fundraisers can share with their friends and family to give them more info on the organization you are supporting.
Hello %FIRST_NAME%,
Thanks for signing up to fundraise for %RACE_NAME%! You can help us get closer to our goal by sharing your fundraising page with your friends and family. Here is your progress so far: %GOAL_PERCENT_REACHED% Here is the link to your page so you can share it out: %FUNDRAISER_LINK%
Wondering how to edit your fundraising page? Check out this video:
Want some info to share with your friends and family about us? Share this:
We can’t wait to see you on %RACE_DATE%!
We are halfway through our campaign, don’t forget to share your page with your friends and family!
This messaging should be sent when you are halfway through your campaign and you can take advantage of placeholders to not only share their fundraiser links but also you can share.
Hello %FIRST_NAME%,
We are at the halfway mark for %RACE_NAME% and we are coming down to the wire on fundraising. You can help us reach our goal by sharing your page with the folks in your community! You can share this link with your friends and family: %FUNDRAISER_LINK% and ask them to support the great work %RACE_NAME% is doing!
We thank you for supporting us and can’t wait for the %RACE_NAME%!
We have almost hit our donation goal, help us make one last push!
This messaging can work either as you approach your goal or as you approach the end of your campaign. You can encourage folks to reach out to their network one last time to get you over the finish line.
Hello %FIRST_NAME%,
We are so excited to have almost reached our fundraising goal. You can help us get all the way there by sharing your page with the folks in your community. You can share this link with your friends and family: %FUNDRAISER_LINK% and ask them to support %RACE_NAME%!
We thank you for supporting us and can’t wait to see you on %RACE_DATE%!
Thanks!
Thanks for your support, we did it!
It is so important to show gratitude to the folks who have helped you reach your goals and sending out one final email with a thank you and fundraising totals is paramount.
Hello %FIRST_NAME%!
We’re excited to announce that with your help, we were able to raise ! Your support of %RACE_NAME% has meant the world to us. Whether you made it out to join us in-person or fundraised from a distance, we appreciate your efforts in supporting us. Thanks again and we look forward to seeing you next year!
Thanks!
Results
Chris also practiced what he teaches: regularly sharing his personal fundraising page through quick share links and personalized emails — each time bringing in about $200 more in donations.
Thanks to the Asylum Pride House team’s dedication and a more strategic use of GiveSignup’s tools, participation doubled and fundraising tripled compared to the previous year. The event’s success demonstrates how intentional communication and engaging fundraiser tools can drive powerful results.
